Only 9.8% of students pursuing a Computing A Level course were girls last year.
There have been attempts to redress this imbalance with a ‘pinkifying’ approach to Science, Technology, Engineering, and Mathematics (STEM) subjects, to make something such as coding more attractive to girls.
In a nutshell, this means printing documents on pink and purple polka-dot paper. Creating fonts that are pink and flowery. Purple websites.
A simple Google image search for “Coding for Girls” shows the pinkification of promotional material to encourage girls into computer programming subjects.
Lots of pinks and purples, no reference to gaming and not a robot in sight.
Compare the Google Coding for Girls image search to the Google Coding for Boys image search.
Continue Reading Coding for Girls, No Need to Pinkify STEM Subjects